There were days when the question for many businesses was, should we have a page on Instagram? But now the answer to this question is obvious to many, and a new question has arisen; How to increase our followers and what are the ways to increase real followers? But before this question, you must answer a few more years to have the necessary prerequisite to increase Instagram followers: How should we manage our Instagram page? What is the purpose of creating it and what content should we publish in it? Increasing Instagram followers and ads is only part of the process of having a good Instagram page. Ads bring new audiences to your page, but an important part of this process starts with the audience entering your page. This means that the audience that reaches your page must now find a reason to follow you and be able to justify in a few seconds to stay on this page and thus attract real followers.
- Organic (natural) growth Increases followers by producing useful content
Many people think that the first and best way to increase followers on Instagram is to advertise and spend a lot of money on page views. But these people are unaware of one important point, and that is that the ads do not enrich and valuable your page and only help to make it visible. Now, if this visibility is not accompanied by usefulness, what reason does the audience find to follow you? So before you start advertising and how to increase our followers, follow these tips:
- Turn on the page theme
The audience that comes to your page for the first time wants to know in a few seconds what page they entered and what is going on here. They are the impatient audience of social networks that have access to a variety of content at the touch of a finger and therefore do not see any reason to devote much time to you. Unless you get their point across quickly! That's why you need to write a good description at the top of your page and if you have a site or platform for your services, enter its address. This way they will immediately understand what your business is and what you can do to help them. Turning a personal profile into a business profile, which is done simply by turning on a button in the settings section, is essential for businesses and can be a sign of your professional work on Instagram.
- Make a beautiful page
Instagram is an image-driven social network, and the first thing we encounter as soon as we enter it is the image. When you enter a new page, the visual confusion of the page can strike you at a glance. So put yourself in the audience's shoes and try to create a pleasing scene for her eyes so that when she enters your page she pauses more and is tempted to open some posts and pay more attention to them. To do this, in addition to using high-quality photos and videos, you can also use different templates for posting layouts: for example, some people prefer to give the page a color theme, even though the page is arranged in several posts. کردن. Some people like to make the page checkered and give the posts a special look. Some also find more creative ways to publish their posts in a certain order. But the simplest way, which is very common and makes you less involved in the appearance of your posts, is to maintain only a general harmony on the page. You can implement a color and light theme and a permanent image editing method without any restrictions on the order in which you post, so that there is harmony between the posts on the page. You can choose the most appropriate method depending on the subject of your page to induce uniformity, order and beauty.
- Have unique content
Now that your audience has reached your page and decided to spend a little more time here, you need to have something to offer so that they are not disappointed and do not regret this decision! Here the captions of your posts become more important. Be careful not to overwhelm the potential audience by over-advertising your products and services. Not everyone will become your customer right away, but they may like your content and want to buy from you in the long run. So give them a reason to stay on your page, and instead of constantly talking about your prices, plans, and services, get their attention with good, useful content.
Use different forms of content
Photos, videos, graphics, IGTV and stories. Do not ignore any of them. Variety in content forms helps you find out what kind of content your audience likes the most. Video content has been gaining traction for years, and making simple, short videos helps you find your way to Explorer and connect more easily with your audience. Because they have less effort to watch video than to read long texts. Then use this possibility.
- Publish regular posts
Succeeding in attracting new audiences and retaining old audiences depends on the order in which your posts are published. When you do not publish a post for a long time, the audience feels that you have no plan or purpose for this page and it is useless to follow it. On the other hand, without having a regular schedule, you will have trouble conceiving and generating content. Regular posting helps you keep page statistics such as Reach and Impression high and keep your page up-to-date. This way, people will be able to see your posts more often in Explore and explore your page.
- Be responsive to the audience
Responding to comments and directives will help your audience feel like they are on the side of a committed and accountable business, not bots that post and disappear! This feeling allows them to trust you and be able to think about buying your products and using your services. On the other hand, it also indirectly helps to increase your audience. Because one of the ways to enter Instagram Explorer and be seen by people who do not follow you, is to increase the comments and participation of your posts. By responding to comments, you encourage people to discuss and ask questions and turn them into more active audiences. In this way, you also give people who visit the Explorer page a chance to see your posts.
- insight (Insight: Instagram Stats) Check posts
One of the advantages of having a business page is that Instagram provides you with reports on the performance of your posts. Insights are an important resource for evaluating your performance and can help you improve your workflow day by day. For example, you can find out how many people who have seen your post have been following you before and how many people who have seen your post are not your followers. Insites tell you how many people followed you when they saw each post and how many saw your post but were not convinced to follow your page. So if there is a large gap between the number of people in these two groups, you can make changes to your posts to encourage second-class people to follow the page.
On the other hand, in these sites, you will find out which of your posts have been most popular, and you can use the theme of these posts more in the future while getting acquainted with the tastes of your audience, and repeat your successes with more creativity and freshness.
- Start advertising
Now that you are fully aware of your page activity and have made it visible, you are ready to advertise. Influencer marketing is currently the most effective method of advertising on InstagramIs. Because these people, with the specific interests and tastes of their followers, have a high ability to convince others to use your products and services. They can introduce your brand as part of their lifestyle and share their experience in using your goods or services. These experiences have a similar function to the transfer of experience between friends and acquaintances, and are more natural and realistic than other types of advertising, are far from rhetorical, and allow for the exchange of views. So they are a good option for you at a relatively lower cost than the cost of advertising in the official media. Using the Signature platform, you can find and collaborate with influencers that fit your page. All you have to do is register a campaign in the logo and specify your conditions for advertising.
- Increase audience engagement
One way to grow your Instagram page and increase your followers is to increase the audience interaction with your page and enter Explorer this way. To do this, you need to think about ways to engage your audience with the content, along with the useful and quality content you produce and the ads you do. Try to have Call To Action in all posts (Call to Action: call button that asks you to do something by clicking on it). In other words, in your post, you have considered a solution to engage the audience. For example, ask a question at the end of the caption and ask the audience to answer it. Or mention one of your services or products in your post and ask the audience to open the story link and try your services. Or hold a contest and ask the audience to participate. Requesting a response to a post you have posted will help your audience spend more time viewing your post and contributing by liking, commenting, visiting your page, saving, posting or sending it to others. Or increase the engagement of your post. This will increase the likelihood that your post will be seen by those who do not follow you, and ultimately increase your followers. Note that this will not happen in a short time and you need to be patient.
For example, in this post, Alibaba has asked his audience to mention their good friend and win an award.
- Attract new followers with hashtags
Hashtags are a great tool for getting your posts to people who are not following you and encouraging them to follow you. Hashtags on Instagram have become much more important than ever. Because now the audience can follow the hashtags they like and see all the content related to them. To use the hashtag, pay attention to a few points:
- Use only hashtags related to your post.
- Use a combination of the most used hashtags and the less commonly used hashtags.
- Use your brand-specific hashtags to categorize your content.
- Do not use duplicate hashtags all the time and choose specific hashtags for each post.
- Use current trends and issues
From time to time, a topic gets hot on social media. Keeping up with social trends and waves is not always helpful and may hurt your brand. But smart companionship helps you to be seen more. For example, when your brand can untie the knot of a problem, presenting it in effective language can help you. But you should be careful not to jeopardize your reputation by getting involved in irrelevant topics and do not be accused of harassment and abuse. Only address current issues if you can come up with a creative solution or idea to help your customers.
In many cases, social media trends are also entertaining. For example, the challenges that arise and everyone enters them creatively can provide a good opportunity for you to attract attention by creating an engaging content with a trending hashtag.
For example, in this post, Digitala Meg, along with social sensitivity on the Corona epidemic, has published recommendations to deal with this virus.
